This one is the common question for all of the Adsense publishers that their CTR is very low .Adsense always tries to make its ads realistic and attractive so its publisher can get a good amount of $. The Less CTR question is especially popular among the newbie Adsense publishers or other newbie ad network publishers. Normal Adsense CTR should be 2% to 5%. There are many reasons behind this that Adsense CTR is very low which will be discussed below .
Adsense only works on the CPC (Cost Per Click ) and CPM (Cost Per Mile) method .It means that if someone click on the ads which you are showing on the webpage you will get the money or you will get the money on the basis of Cost Per mile (CPM). How much money you will get on one click it also depends on many reasons .
Follow these rules to increase your CTR
Design is important
Designing a same look website for every browser, screen and platform is very difficult. If you are making a website for desktop users 800×600 or 1024×768 can be the best option for your design. I will suggest you to make the website in 1024×768 size resolution because here you can put large ad units to getting high CPC .You can also make responsive Adsense ad units then ad size will automatically convert to the device size.
Nowadays the latest technology called Responsive Website Design is popular among over the internet because it automatically converted to the size of your device by using a different stylesheet in its coding. So RWD can be the better option for you but only bad point is that its coding is heavy so it will take much time to load.
Website’s font style , font color , font size , background color and Adsense text ads font style , font color, font size should be matched .This is a very important point of getting a high CTR because visitors will think that this is some information link and after clicking on the link you will get the money .The priority of the clicking on the text ads will be higher because fonts are matching and Adsense ads are always contextual ads.
Always try to make website in light background color don’t try to make a funky type of coloring because it mislead the visitor’s mind .The default font family in the Adsense is Verdana and font size is medium but you can also use Arial or times and large or small font size .Always try to make same font size and font family with website and ads link to getting high CTR.
Content is King
Yes discuss about another topic is less important first one is content . It is very important that your content should be great and interesting so that visitors can engage there. Try to make internal linking to increase average visit duration. It should not be followed. Otherwise Adsense will block your website permanently.
- Copyright content
- Hacking or cracking Tips
- Warez or torrent download
Experiment with ad units
For getting the High CTR you should try to do an experiment with your ad units .Don’t change ad position regularly , at least give 10 days for each experiment. Track your ad units that which one is earning high or low. Try to change the position of the less earning Adsense ad units. Always remember that CTR will differ in the same position in different website so the experiment is only one key for success.I have some experiment with some Adsense units which is mostly clicked.This is my Adsense units which I am using today but I also change Adsense ad units regularly.
Block the Less Earning Categories
Many top bloggers do not prefer this point because Adsense is contextual but in my earning it was dramatically increment .So try to block the category which % Earnings (last 30 days) are less .You can’t block many categories at the same time .
Track users regularly
Check your analytics a/c regularly and try to increase your average visit duration .Target website for the specific area like USA , UK or India from the Google Webmaster tool .Check the keyword density for the specific region from the Google keyword tool or google trends and redirect your website for the specific area. Always remember that CPC from USA or UK is high but CTR will low because they know very well that these are ads. CPC from India , Pakistan, Bangladesh etc. will low but CTR will high .